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Plan to Attend Madeira USA’s Webinar with Campbell & Medcraft to Master Small Detail

August 18, 2015


Plan to Attend Madeira USA’s Webinar with Campbell & Medcraft to Master Small Detail

Laconia, NH - On Wednesday, September 2, 2015, Madeira USA will host a webinar entitled, Think Small to Grow Your Business: Mastering Small Letters & Intricate Detail. The company is pleased to announce that the webinar will be lead by noted embroiderer/digitizers, writers and seminar lecturers, Erich Campbell and Rich Medcraft. The webinar will take place at 2:30 EST (11:30 PCT). Those interested are encouraged to sign in a few minutes early, since there is space for a limited number of attendees.

Erich Campbell works out of Black Duck Embroidery & Screen Printing in Albuquerque, New Mexico. An award-winning commercial embroiderer/digitizer with 13 years of experience, Erich realized early on the multiplication factor of social media and maintains an industry blog, while actively contributing to social media marketing. The newest member of Madeira USA’s National Association of Madeira Embroidery Specialists (NAMES), Erich’s seminar subjects and trade magazine articles gravitate to problem solving, simplifying techniques into workable how-to’s and all reflect his wide range of accomplishment with illustrative stitch outs.

Some 16 years ago, Rich Medcraft started his own embroidery design company, StitchWise Embroidery Design, specializing in high quality custom digitizing for commercial embroiderers throughout the country. Based in Eagle Point, Oregon, Rich was one of the founding members nearly 10 years ago, of Madeira USA’s NAMES group, gathered to operate as an advisory committee for the company. Today, Rich is known as an accomplished embroidery designer, and a go-to digitizer for accomplishing what others might shy away from. A true fan of 60 weight and now 75 weight embroidery thread, he has turned to them as solutions for a multitude of corporate logo challenges.

“We feel that any embroiderer who is able to commit 45 minutes to an hour with us on September 2nd will be really pleased that they did,” suggests Madeira USA’s marketing communications director, Alice Wolf. “Between the two of these men, there is just a wealth of information that they are graciously willing to share. We are looking forward to this webinar for the opportunity to share industry expertise with our customers, in order to educate, promote and ultimately eliminate that fear factor about trying something new!”

As with all of Madeira USA’s webinars, the program will be recorded for future reference and all questions submitted during the webinar, whether they were answered or not, will be assigned answers afterward and emailed to all registrants. 


Editors, please note, for additional information, please contact Alice Wolf, marketing communications director for Madeira USA, at 800 225-3001, ext. 107 or awolf@madeirausa.com. For reader/customer contact, please use contactus@madeirausa.com.


About Madeira USA
Founded in Freiburg, Germany, in 1919, Madeira is a global leader in the production of high quality embroidery threads for the decorated apparel and home fashion markets. The Madeira product line includes the industry’s largest selection of specialty threads, E-Zee Backing & Topping® products, plus a complete line of bobbins and accessories. Today, Madeira services its clients from operations in the USA, Europe, Japan, and key Asian markets. Madeira USA ships from 13 U.S. Customer Service Centers, more than any other embroidery supplier nationwide. For more information, visit www.madeirausa.com.


      www.madeirausa.com  •  800-225-3001